2022 – 2024, Vice President, Head of Lifestyle Services • Pioneered transformative global employee development programs, enhancing the skills of mid-level management to align with rapid industry growth, resulting in managerial efficiency and readiness. • Spearheaded the digitization of the Corporate After Sale function, introducing automated solutions that bolstered efficiency to streamlined stakeholder communication, and fostered a dynamic network of developer resources and expertise. • Orchestrated a strategic pivot towards sustainable property development, driving a 10% yield improvement through innovative rate management and distribution strategies, significantly enhancing rental income for property owners. • Led the transformation of post-sale services and fostered an enhanced community ecosystem within the mix property development, introducing amenities like night markets and organizing owners' events, resulting increase in resident satisfaction and a 25% rise in long-term commitments. 2018 – 2022, Senior Assistant Vice President, Head of Lifestyle Services, Phuket Laguna • Innovated a multifaceted, one-stop after-sale platform that outperformed traditional models with a 30% profitability margin, revolutionizing customer experience and positioning the business as a global service provider within the organization. • Led a successful change management initiative by transitioning the Bangkok-based Call Center to a Virtual Call Center, resulting in approx. 5% cost savings, a 25% increase in productivity, and reduction in employee turnover. • Implemented a strategic financial restructuring during the Covid pandemic, recovering SGD15mil in outstanding payments through tailored communication and payment plans, enhancing cash flow visibility and financial stability. 2013 – 2018, Assistant Vice President & Joint Executive Director, Operations & Project Development for Greater-China • Drove expansion into China’s spa and hot spring market, securing 7 management contracts that contributed over SGD 900k annually, as well as a consistent 20% profit margin of 20+ spa and retail operations. • Revolutionized the supply chain, retail, and merchandising units in China from a loss-making operation to a profitable entity, through strategic restructuring and supply chain optimization. • Enhanced customer satisfaction and loyalty in Greater China by instituting rigorous service quality audits, leading to a marked improvement in service standards. 2006 – 2013, Assistant Vice President and Regional Director, Spa & Retail Operations • Setting new performance benchmarks and engineered a strategic turnaround of previously unprofitable spa operations in just three months, leading to winning the Spa Leader Award in the first year. • Implemented a strategic cluster management approach across the Asia Pacific, achieving notable improvement in managerial communication and operational efficiency. • Achieved an 80% reduction in stock wastage for the retail merchandising business, demonstrating exceptional inventory management and cost reduction capabilities., hospitality, hospitality